One-note coverage
A focus on politics and world affairs leaves business and the economy out of frame.
Three observations that fed straight into the show's design.
A focus on politics and world affairs leaves business and the economy out of frame.
From shopkeepers to startup founders, stories with nowhere to be told in full.
Podcast listening is growing across the region, especially among young professionals.
Strike out «IM», and the word becomes POSSIBLE. The logo is that strike made visual, not decoration laid over the name.
The cream carries the text, and red is for emphasis only. Red loses its job the moment it becomes a background.
A palace over 150 years old in the heart of the Old City, near Straight Street and Bab Sharqi. Eastern arches, a mosaic fountain, carved woodwork. And the setting is part of the message: a guest talks about the project they're building today, inside a building that has stood for a century and a half.
The tarboosh, the chair, the microphone, the tiles: each drawn as its own poster in an old print style, under the title Conversations from the Archive. The result is an asset bank that feeds the covers and the clips, no extra shooting needed.
The story keeps the listener. The practical segment gives them a reason to come back.
From the first spark, through the stumbles, to the decision that opened the way.
A recurring segment of practical business growth tips, built to be cut into a standalone clip.
A steady rhythm and a 12-episode first season. Consistency is what makes it an appointment.
Manufacturers, innovators, business owners. What they share: they're building here, now.
A former director at Al Araby TV and Syria TV, and a screenwriter known for social satire on his own channels, followed by millions. We chose him because he knows how to carry a message and keep it entertaining, and an interview about the economy turns heavy fast without that.
Each episode is cut into short clips, every one with its own title and cover. A clip is content in its own right, not a trailer for the episode.
"Harbou': A Startup in the Most Volatile Market in the World (Syria)", by Ahmad Al Nahhas, published by Mozaik for Studies and Publishing.
Its argument: survival belongs to those who adapt, not those who resist. The book made the case in one voice; the show handed the mic to dozens of voices to make it in their own.
Saying “impossible” is easy. Striking the word out and starting, that's the hard part.
Want a digital show with a name, a personality and an audience of its own, not a campaign that comes and goes? That's what we build.